Factors influencing customer loyalty in the new energy vehicle industry and strategies for improvement
新能源汽车行业客户忠诚度的影响因素及提升策略

摘要

新能源汽车行业正处于快速发展之中，客户忠诚度成为企业可持续发展的关键因素。研究发现，客户忠诚度受多个因素的影响，包括产品质量、品牌形象、售后服务和价格策略等。尤其在新能源汽车行业，环保理念、政府政策支持及技术创新等外部因素也起到了重要作用。为了提升客户忠诚度，企业应聚焦产品与服务的优化，强化品牌认同感，提升客户体验，并通过合理的价格体系增强市场竞争力。通过精确分析客户需求，制定个性化营销策略，企业可进一步提高客户粘性，推动市场份额的增长。

Abstract

The new energy vehicle industry is in a stage of rapid development, and customer loyalty has become a key factor for the sustainable development of enterprises. Studies have shown that customer loyalty is affected by multiple factors, including product quality, brand image, after-sales service, and pricing strategies. Particularly in the new energy vehicle industry, external factors such as environmental protection concepts, government policy support, and technological innovation also play an important role. To enhance customer loyalty, enterprises should focus on optimizing products and services, strengthen brand identity, improve customer experience, and enhance market competitiveness through a reasonable pricing system. By accurately analyzing customer needs and formulating personalized marketing strategies, enterprises can further increase customer stickiness and promote the growth of market share.